Helping hotel to choose the right system to distribute allotments (room, rates and packages) across the world wide web is our expertise.

Distribution, channel management and revenue management are naturally interlinked, and we feel that commercially the ultimate solution is when all three parts are working well together by constructing yield & pricing strategy team. The team, then works together with sales and marketing team and centralized sales offices for optimal results.

Effective solutions can be found when centralized team, the distribution and channel analyst working side-by-side. But for some hotels to built this kind of centralized office not always in favors by the hotel management. We, at hotelseoptima.com can advice and help your hotel to build this department depends on what your need and how far you want to go.

Some of the third parties booking engine or distribution channels:
Expedia - Hotels.com - Wotif.com - Hotel.de - Asia-hotels.com - Travelocity 

Some of the channel management solutions companies:
eRevMax - EZ Yield - Hotel Information Systems - Sceptre - TravelCLICK

Some of the revenue management solutions companies:
Easy RMS - IDeaS - Maxim RMS - Optims

Some of the central reservation system providers companies:
Pelican System - Synxis - Globeres - Pegasus Solutions - Trust.Wizcom - HRS - ResAvenue

Some of the property management system companies:
Micros - Altiuspar - Maestro - Hoist

Some of the CRM (Customer Relationship Management) providers:
Acxiom - Amateo - Digital Alchemy - GoConcierge.net - Gold Key Solutions - GuestWare - M-Tech - SPSS - The Wyse Group - Zdirect

Integrated technology solution and entertainment companies:
Anytime - Bose - Comcast - Cox Hospitality Network - Directv - Guesttek - KoolConnect - LG Electronics - Locatel - LodgeNet - Neos - NXTV - OnCommand - Otrum - Oxford Media - Philips - Quadriga Worldwide - Smoovie - XM Radio

Some of the IP Telephony Providers:
Avaya - Cisco - Infosys - Lorica Solutions - Mitel - Nevotek - Percipia - Scitec - Teledex - Telematrix

We provide links to other websites solely for your knowledge and conveniences. We assume no responsibility for, nor necessarily suggest or endorse, these websites, their content, their sponsoring organizations or their products & services.

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know key elements

The key elements of successful natural search are: search term research, reviewing website structure; fresh content creation; and maintaining link equity on an ongoing basis.

decision time

Research shows that most savvy internet users search six times before making a purchase decision. For example, consumers will start with research terms such as 'holiday Bali', and move on to really qualified terms, such as 'luxury Valentine's city break Nusa Dua', or even individual hotel names.

perfect mix

Use the search engines' free tools, along with any data from your own web analytics and paid search campaigns - to research a search term list. More people will search for the generic destination terms, while fewer will search for the specific terms. Go for good mix across this research cycle.

say it again

Weave your chosen search terms through your site pages. Map the terms to the homepage, destination, resort, activity and hotel pages. Group similar terms together on one page. Mention the search term about five times on each page.

think laterally

Add destination guides, reviews, maps and other forms of engaging content to house the search terms. This will make for a more interesting customer experience, and increase your chance of conversion.

get focused

Each page should focus on one topic only and should not be over optimized. Each page needs its own title, heading and meta-description. Every page is a potential entry point for a user - so avoid driving them away with incomprehensible content designed just for search engines.

take credit

The number of credible, relevant and useful incoming links to your website is essential to top listings with all the major search engines. Google is better at crediting the quality of links, while Yahoo! and MSN rely more on on-page relevance.

visiting time

When assessing the worth of a website for a possible link, look at the type of visitors that website is attracting and whether they reflect the right type of visitor. Links on other websites will also drive visitors to your website, as well as help with rankings.

link it up

Make sure the link text pointing to your site from another describes what your company is about. Linking directly to internal pages is better for visitors and search engines, for example, 'click here for information on our holidays in the Riaus'.

stay ethical

Avoid unethical SEO techniques. For more detailed information visit each search engine's guidelines for webmasters, but most unacceptable tactics are common to nearly all of the major search engines. Basically, don't:

• hide content or links;
• create 'doorway pages' to be shown only to search engines;
• participate in link program to artificially boost link equity (link
  farms); and
• link to bad neighborhoods - those breaking the rules.